Founder / Creator

Meet Virginia

Hi 👋🏼 Meet Virginia!

18 years ago, Summer of 2008, while in the midst of motherhood with 2 young toddlers, and during the recession, I began to use a dish towel to get myself fit. 😉 I know, you may wonder, why a towel, and not weights?  Hmmm 🧐 here are just a few good reasons:

It was accessible, achievable, less daunting, didn't cost me anything, which gave me to motivation to keep at it; hence sustainable! And we all know, in order to feel and see results, we have to enjoy it and stay consistent.

Rolling up the towel tightly and holding onto ends, while pulling it taut, provided a feel good stretch and then quickly translated to feeling the shoulders and triceps fire in a way I never thought possible.

I began to explore basic exercises using the rolled up towel and initially began to notice strength and tone in my shoulders and triceps, in a matter of weeks.   

My arms were predominantly getting the benefit of the towel. However, once I began to utilize the towel in combination with core, leg and glute exercises, it was obvious the towel became the tool to turn my body into the machine it was designed to be. 💪🏼

I began to explore basic exercises using the rolled up towel and initially began to notice strength and tone in my shoulders and triceps, in a matter of weeks.   

Focusing on basic exercises is essential for developing a strong foundation, as they often target multiple muscle groups and improve overall strength and stability.

Through the exploration and development of my method, I created the loop design i.e. Toning-Towel™ which allowed for a much more “connected” way to build mind / muscle connection and therefore delve deeper into the biomechanics of my body. I find it’s extremely important to learn how your individual body adapts and connects during movements of exercises you perform so the end result is building a strong, fit and functional body for life!

As you progress, you can incorporate more advanced movements and variations to continue challenging your body.   

Everyone's fitness journey starts with making time, so I am here to show you how to "Work It In!" so you can get stronger, more fit, more toned and most of all, functional for overall longevity 💪🏼 🤗